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  • TL;DR – Trailer bullet points

    Reading articles can be time-consuming, we have so much content available to us, saying yes to something is saying no to everything else. Summarizing ideas is a great way to get into the soul of what matter most. In this article, I’ve gathered a lot of differents concepts and notions around the art of making…

  • Trailers: Type, length and naming convention

        The type of your trailer will have a consequent importance on its mission, impact and what people will expect from it. Players do not consume a Story trailer and a Gameplay trailer the same way, because they are different by nature.       Reveal/Announcement Trailer Teaser Trailer Early Access Trailer Release/Launch Trailer…

  • End Slate – How and why

    The end slate, this little card wrapping up every game trailer, is the cherry on the cake where your audience will get the last glimpse of your identity and the information they need, to proceed forward. Some trailers also choose to make two cards (or more), the first containing the logo of the game, and…

  • Readability: Providing information efficiently

      Trailers have pretty much two main missions. Which are to provide information and galvanize the viewer to play your game. Although giving information seems quite easy, there are many pitfalls which we can fall into. Being understandable becomes difficult when you also have to make it enjoyable.       The first mission is…

  • What makes a trailer professional

        When it comes to watching a trailer or any video production, we can instantly tell if what we are looking has been made by complete amateurs or professionals. Thanks to our ability to use our memories and compare it with what we have previously seen and how we liked it, there are a…

  • Dynamic of Visual Rythm

        In this article I’ll focus on what is visual rythm and how it can be satisfying for the eyes. Like a tiny essay, we will explore differents characteristics around video and motion. There is 5 key factors in visual rythm : 1/ Motion in Shot 2/ Camera Movement 3/ Length of Clip 4/…

  • One Man Army : the Trailer Editor’s role

        While AAA focus mainly on specializations, the indie game industry is known for having multi-skilled people wearing different hats. The lead programmer is also making the art? Nothing strange eh. With the huge recognization for the importance of music and sound, the video is getting more and more popular, speaking of cinematic, trailer…

  • How to: Making your First Trailer

    If you have never made a trailer and you are looking to make one by yourself, you’ve come to the right place to start. Creating a trailer can be a long and difficult journey. As an editor, you need to be very conscious of the importance of being organized and use a workflow that suits…

  • Basic Story & Structure in Game Trailers

        A story can have a lot of different structure. Storytelling is not made of one way but there is always a few lines you can follow when you don’t know what you are doing. This article is not made to claim that a unique structure exist, but to gives a path for beginners to…